|I do not look like this when I’m blogging|
With the recent Penguin update to Google’s search results, it seems that quality content is as important as ever. Blogging is a great way to create a steady stream of quality content with links out to previous blog posts, primary sources, and other helpful, relevant resources online. ¬†We put a lot of effort into blogging for our own projects and for our clients.
The challenge with blogging is the frequency with which you have to keep it up. ¬†You can write an amazing and informative post but a week later, it already seems old and the blog needs freshening up. ¬†Avid bloggers aim for daily posts, including posts for breaking news, or at least 3x per week. ¬†I would say that at least 1x a week is a good target to aim for. ¬†Often, the blog format shows the latest blog post, with the date, at the top of the page. ¬†Once the date gets to be more than a week or so old (or a month old!), the blog seems a little neglected. ¬†To avoid this and to to maintain your blogger integrity, you really do have to keep it up.
One way to battle this is to set a block of time to write your posts and then schedule them over time. ¬†Research what you want to address, find sources, and plan out your editorial calendar. ¬†You can always move things around if a more pressing issue comes up one week.
It’s also a good idea to have your blog posts flow from one to the next – at least a little. ¬†Pick a topic and brainstorm posts you can write about that. ¬†Cluster a few posts on a related topic and write/schedule them together. ¬†Then pick a relevant topic and do that same thing. ¬†I think that helps keep readers engaged.
I research topics to write about by using current news, company news, and analytics. ¬†Are there keyword terms you see in Analytics that are getting only a few clicks? ¬†Is your ranking pretty low on the search results page for that term? ¬†That keyword term can be a potential blog post topic. ¬†People are obviously interested in learning more about that key term and you have an opportunity to improve your search results for it and gain a greater volume of targeted traffic.
These are some of the challenges we’ve found with blogging and the strategies we use to overcome them. ¬†We definitely think quality blogging is worthwhile for your branding and for SEO. ¬†If you see the potential but need help, let us know! Contact us or call 910-547-6908 (Megan).